Promotion is the critical element in the ESO concept. It will transform content from mere information, into the resources that will support the UAV Anti-Poaching concept into the innovative “self- propelled” model being proposed here.

ESO proposes to create a volunteer promotional team made up of US Business School students. The transformation of content into promotional material intended to multiply itself through social media, would appear to be an extremely topical model that could be structured into appropriate academic programs.

Such a team will be able to take the operational narrative and transform it into an exciting ongoing story complete with dangerous animals, secret surveillance, cross country chases, drone operations and the occasional gun fight. This could be even more effective as a YouTube channel with on-going episodes. With blog and YouTube material of the kind mentioned, the opportunity would be taken to promote BHR’s activities through Twitter, Linkedin, Google, Facebook and Tumblr.